Read the (advertising) body as an enunciating subject
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Abstract
The main topic of this article is the body as an enunciating subject. In order to do this, we have described the utterances in which body acts as a narrator including the reading instructions. Through these descriptions, we have been able to test that old rhetoric is the origin of most of seduction strategies used by publicity. They have been adapted, obviously, to the present times.
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Sánchez Corral, L. (2006). Read the (advertising) body as an enunciating subject. Ocnos. Journal of Reading Research, (2), 23–37. https://doi.org/10.18239/ocnos_2006.02.02
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